Each year The Spa Association (SPAA) publishes a global trend report for the spa-goer demographic including wellness, hospitality, spa beauty and even travel firms.
Whether you are a student in esthetics school, employed as an esthetician, an owner or even perhaps a spa-goer, you will find some great gems in this years data.
Green Branding and Guilt Free Consumerism
Spa and Wellness Technology
Fast or Slow Spa
Beauty vs. Wellness
Global Brain, Local Tribe
Wellness, Spa Medicine and Longevity
The Enlightened Spa
Truth be told, I think each and everyone of us longs to be cared for, pampered, and shown understanding. As consumers desire to live longer, healthier lives continues to grow, so does the need for life’s little luxury’s. Take for example the trend for ‘fast and slow’. While some consumers will seek a total immersion experience busy professionals and overworked soccer moms, will give rise to express services. How might you bring a little luxury to express services and capitalize on this trend?
I challenge you to read this report and ask yourself how you might apply some of these trends to your own business. Whether it is a direct application or simply a concept, every beauty professional can find a way to connect and improve the quality and care of everyday services.
I’d love to hear what you’ve come up with. Go ahead…toot your horn and share what you are going to apply to your own business.