EME VAN DEWEIL – Her Path to Success

eme van deWiel
Eme VanDeweil, Capri College Graduate

Eme VanDeweil had it all figured out! Passionate about the Beauty Industry, she was a 2008 graduate of Dubuque Capri College Esthetics, and she had a great temporary part -time job at Peels Salon Services in Dubuque as a sales associate, while planning her career in skin care.  Having been taught business techniques in Esthetics classes, she dedicated herself to learning all the products at Peels so she could pass on that knowledge to her clients. Her outstanding sales record caught the attention of her employers and she was promoted to Store Manager.

Then Life stepped in and changed her plans!

L’Oreal bought Peels and discovered the talented Store Manager had a lot to offer them! L’Oreal also owned SalonCentric national salons, and to prepare their employees to be outstanding in product knowledge, they had a SalonCentric training program called Beauty Guru! Recognizing Eme’s excellent product knowledge and sales, they sent her off to California to study in the Beauty Guru training program. She was taught all their products in hair, skin and nails. Mirabella skin care products, OPI Nails and Kenra Hair Care products were all part of her training. Eme said that her Capri Esthetics teacher, Heather Haxmeier, held licenses in Esthetics and Cosmetology and often included hair care information in her class lectures. That background knowledge, along with her education in Esthetics helped Eme to learn quickly.  During her training, she discovered a particular interest in hair care products.

Upon completion of her Beauty Guru training, Eme was sent to SalonCentric stores in California, Iowa, Florida and LasVegas, Nevada to train store employees and distributors on the new products. Her interest in hair care products paid off and she was promoted to Regional Manager for Kenra Professional in Iowa. She achieved all this in only two years and wasn’t even thirty years old!

As the Regional Manager for Kenra Professional in Iowa, she visits 180 salons in Iowa, including forty Cost Cutter Salons, three times a year. She teaches the latest updates of Product Knowledge on her visits, and she represents Kenra at the major national Beauty shows, presenting product knowledge and supporting the Kenra representatives.

Eme loves her job and credits Capri for preparing her for the business world and a career in Beauty.  “Capri is a great stepping stone that will give you the basics in training, but students have to remember that after they have been graduated from college, their education has just begun! Be eager for knowledge and seize any unexpected opportunity that comes along. Follow your passion and work hard. Keep educating yourself and follow any path that comes along. Have a positive attitude, be open-minded to suggestions and even to criticisms, use social media, con-ed classes and meet with product representatives to deepen your knowledge. Remember that education does not stop at graduation! And above all, Follow your Passion and Do What YOU LOVE!” Eme did that and today she is successful, Doing What She Loves! She started out on one path, then suddenly found herself with an opportunity she didn’t know existed.

Life is like that! Follow your passion and Do What You LOVE!

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